Liquor sales in the UK have skyrocketed during the euro, as sunny weather prompted fans to spend money on alcohol, data from PayPoint shows.
Sales data from PayPoint’s 28,000 retailer network revealed that over the weekend with the Three Lions playing their first game against Croatia, liquor sales rose 11% in Great Britain.
Meanwhile, north of the Scottish border, sales were up 6 percent, with the drink of choice being Tivez’s Lager, which enjoyed an 18 percent increase, Dragon Soop (16 percent) and Buckfast ( 13 percent).
UK fans, still enjoying the June sunshine and undeterred by the incoming rains, favored Corona and San Miguel, which saw their sales increase by 35% and 23% respectively.
However, the alcohol celebrations in Wales have eclipsed the British and Scots.
Welsh fans from the UK saw a 23% sales increase in the weekend they kicked off their tournament against Switzerland.
Stella sales climbed 78 percent, Strongbow 71 percent and Thatchers Gold 59 percent.
âThe start of the euro coinciding with long-awaited sunny weather has boosted alcohol sales but also the mood of the country,â said Ben Ford, director of retail services at PayPoint.
âHopefully this is just the start of a stellar summer. PayPoint wishes the three national teams good luck.
But not all is bright and no rain for UK alcohol sales after pandemic restrictions hit the hospitality industry, the British Beer & Pub Association (BBPA) said.
While the BBPA predicted that English and Scottish fans would buy 3.4 million pints in the Three Lions vs Tartan Army game, restrictions are still in place to reduce the potential number of pints sold if pubs have fewer rules to follow. , did he declare.
The trade association has estimated that the number of beer sales will be 850,000 pints less than if the game were released without restrictions – which the BBPA says will result in a loss of Â£ 3.2million in revenue for pubs in England and Scotland Friday only.
Despite the blow to potential profits, the UK hotel industry is expected to pour 14.8 million pints across England and Scotland today as fans continue to show their support despite Covid measures.