In anticipation of the return of the Great British Bake Off tonight, Glasgow has been spiced up with massive baking decorations across the city center.
A 78-foot decor has transformed a diamond-shaped street building into a gigantic layered cake and next to it is a giant 23-foot fork with a cherry on it, making downtown a real feast for the eyes.
This cute makeover is part of Channel 4’s national marketing campaign that turned ordinary, everyday storylines into lavish creations to mark the return of the hit series.
Channel 4 Marketing Director Amber Kirby said, âPeople love to indulge in the Bake-Off Escape every year, it’s so much fun.
âThis campaign imagines how cake can make life a little sweeter; transform the mundane, everyday and sometimes serious, into something that just makes you smile. Much like the smile you get knowing that Bake Off – Channel 4’s greatest show – is back. ”
READ MORE: Great British Bake Off roster revealed – with no Scottish, Welsh or Irish competitors
Last year, the contest saw a staggering 10.6 million viewers tune in to each episode to see talented people put their baking skills to the test. The 11th addition to the series saw young Scotsman Peter Sawkins win the prestigious award.
However, after the casting announcement for this year, Bake-Off was criticized by fans for not including any Scottish, Welsh or Irish contestants, with some even calling it âThe Great English Bake Offâ.
However, despite the all-English cast, that doesn’t seem to affect the Scots’ enthusiasm for tonight’s first episode and fans have posted pictures of the Glasgow decorations on social media.
– Niall (@niall_donaldson) September 20, 2021
Last fall’s series made fans rejoice amid fears it might not air because of Covid, but with strict measures in place, it was able to move forward.
Lynsey Atkin, Executive Creative Director of 4Creative, added: âThis year, rather than completely escaping our world, we just wanted to improve it after 12 difficult months – with layers of buttercream and a collision of elements. fun in a typical DIY Bake-Off style. ”
This year, just like before, everyone who appeared on Channel 4’s popular show, which sees passionate amateur bakers compete to be crowned the UK’s best, have been forced to test and self-isolate before d ” step into a Covid-free bubble and start a six-week stay at the luxurious Down Hall Hotel.
The 12th series of The Great British Bake Off will return tonight on Channel 4 at 8 p.m. ET.