ATLANTA, June 18, 2021 (GLOBE NEWSWIRE) – Gray Television, Inc. (“Gray”) (NYSE: GTN) has formed a new sales and sponsorship entity called Gray Sports + Entertainment Sales to represent the content production portfolio internal company with brands and advertising agencies. The new group is responsible for generating media revenue and Gray owned sponsorship assets.
In addition to owning the largest portfolio of top-rated local TV stations and digital assets in the country, Gray owns Raycom Sports, Tupelo Honey, and RTM Studios. These three video production companies collectively produce hundreds of hours of sports and entertainment programming each year through live events, original content and branded entertainment for all types of platforms. Some of these properties include:
World Chase Tag, an emerging cultural phenomenon that combines the athleticism of parkour with the age-old game of tag.The ACC digital network, the official site for all the best digital, video and social content ACCOrigin Sports, bringing together the biggest name fans before they were stars.PowerNation, America’s most-watched automotive programming.Full Court Press, hosted by Greta Van Susteren, a weekly program highlighting the local impact of national politics.The Song, a multi-genre music and entertainment series that share the incredible stories behind the greatest songs ever written and recorded.
Gray Sports + Entertainment Sales is led by Bill Lancaster, currently Vice President of Sales for Raycom Sports and RTM Studios. Lancaster will be responsible for the strategy and execution of the group. Prior to joining Gray in 2016, Lancaster spent 20 years with Gannett / TEGNA in various management positions.
Joel Lewin joins the group as Senior Director of Revenue Development. Lewin brings over 30 years of sales and marketing experience. He joins Gray from Warner Bros. Television, where he most recently served as Vice President of Media Sales since 2001 and Vice President of Station Sales before that.
“One of Gray Television’s great strengths is the passionate communities we represent through the wide range of content we produce and distribute across many different platforms,” said Pat LaPlatney, President and Co-CEO of Gray Television. . “This initiative introduces our unique programming to marketers through high impact sponsorship and will help us serve our customers more effectively. “
Gray previously announced agreements to acquire Quincy Media and Meredith Corporation. Following the planned closings of these transactions later this year, Gray will become the second largest broadcaster in the country. At that time, Gray’s portfolio of television stations will serve 113 local markets, reaching approximately 36% of US television households.
About gray television
Gray Television, headquartered in Atlanta, Georgia, is the largest owner of top-rated local TV stations and digital assets in the United States. Upon closing of its acquisition of Quincy Media, Inc., Gray will own television stations serving 102 television markets that will collectively reach 25.4% of U.S. television households, including the number one ranked television station in 77 markets and the first and / or second highest ranked television station in 93 markets based on Comscore’s average ratings for calendar year 2020. Gray also owns video production, marketing and digital businesses, including Raycom Sports, Tupelo Honey and RTM Studios, producer of PowerNation programs and content. and is the majority owner of Swirl Films.
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Pat LaPlatney, President and Co-CEO, 334-206-1400
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