Hearst Television launches “very local” app on all streaming platforms

The free OTT / CTV offering includes content from Hearst Television news crews across the US and Hearst Magazines partners; Will be home to a new original lineup

Hearst Television today announced the release of its over-the-top (OTT) and connected (CTV) television channel, “Very Local”. Available on popular streaming platforms such as Roku and Amazon Fire TV, Very Local allows viewers to connect to local news and information relevant to their lives, as well as content from other communities across the United States.

Marketing Technology News: MarTech interview with David Grossman, CMO at Backstage

Very Local offers locally targeted ad-supported free streaming (FAST) channels across Hearst Television‘s footprint, serving 26 US media markets spanning 39 states. The channels feature leading journalism from across the country and digital content first developed to engage consumers across interests and demographics.

“Very Local is an opportunity for Hearst Television to bring even more award-winning journalism to the public streaming in our local communities,” said Hearst Television President Jordan Wertlieb. “As consumers include streaming as a way to connect to local content, we want to bring them the best local news and information. Very Local gives us a new flexible platform and resource to bring our content to more people and develop original, original digital programming that will resonate. Very Local, in combination with our rapidly growing Hearst Anyscreen advertising market, is significantly advancing Hearst Television’s digital footprint for audiences and advertisers.

The Very Local experience, which features news, information, and originally produced coverage, is available through channel stores of Fire TV, Roku, Apple TV, and Android TV. FAST channels are available in the Very Local streaming app as well as the free OTT app direct to consumer from Tubi and Syncbak, VUIt. They will be available in the near future on the Amazon news app on Fire TV, NewsON and elsewhere. Viewers in all Hearst Television markets will see a stream of local news, additional programming from their local news station, and new original content produced from communities across the United States.

Marketing Technology News: TON Free publishes a white paper outlining the vision of a…

“For a priority streaming audience, Very Local is the best way to connect to award-winning local journalism and other local content,” said Andrew Fitzgerald, Hearst Television’s senior vice president, video streaming services. “Consumers are diversifying the channels through which they consume media. We want to meet them where they are. If you missed today’s newsletter or the detailed weather report, or just want to enjoy a great local story that celebrates your community, it will be on Very Local.

Very Local will present all aspects of local, regional and national news; consumer information and investigative reports; and Hearst Television’s popular regional and national content brands such as its long-running “Chronicle” news magazine series and its “Matter of Fact with Soledad O’Brien” theme show.

Digital-first programming will leverage Hearst Television’s partnership with Hearst Magazines and its brands including Esquire, Delish, Runner’s World and others, as well as Hearst Television’s own Stitch brand. Very Local will also serve as a platform for new original series as well as newly produced documentaries and feature specials.

“Consumers consistently cite local news as their main source of information. Very Local represents a significant investment in expanding access and expanding local storytelling across the Hearst Television footprint and beyond, ”added Wertlieb.

Collectively, Hearst Television’s digital platforms reach nearly 50 million unique visitors per month.

“We plan to bring our great storytelling to an even wider audience as well as tell new original stories in US markets,” added Fitzgerald. “Amid an explosion of content choice on streaming platforms, we believe local news and stories about our local communities are underrepresented – and we look forward to bringing that to more viewers and neighbors. Across the country.”

Marketing Technology News: Jenna Wagner, Global Marketing Director of TEKLYNX, wins a…

Previous British royals to join health workers at James Bond world premiere
Next Death of Mario Camus: Spanish director of "La Colmena", "Holy Innocents"

No Comment

Leave a reply

Your email address will not be published.