Moj collaborates with Sony Entertainment Television’s India’s Got Talent


Thanks to this collaboration, Moj users will have the opportunity to show their talent

Short video app Moj has collaborated exclusively with Sony Entertainment Television’s India’s Got Talent (IGT) to hold auditions for the Wildcard entry. Thanks to this collaboration, Moj users will have the opportunity to show their talent and have a chance to be part of the talent platform.

From Feb 6 to Feb 27, Moj users can create multiple videos showcasing their talent and upload them to the app with #IndiasGotTalent. One winner from those who participate will have the chance to be part of the current season of IGT as a Wildcard entry. Currently, Moj claims to nurture over 160 million active users and creators from across the country on its platform.

“We are delighted to collaborate on the 9th season of India’s Got Talent. Through this collaboration, our Moj creators have the opportunity to showcase their talent and get a chance to compete in India’s most prestigious talent show. We are sure to witness the unique skills and entertaining content throughout the auditions process. Such collaborations will definitely see more success in India, as our platform will give every Indian an equal opportunity to showcase their talent,” Moj Chief Commercial Officer Ajit Varghese said of the collaboration.

“Short format video apps have been on a gradual growth trajectory and consistently engage with digital enthusiasts who find more than one way to express themselves. This collaboration celebrates the synergies between the two brands – first in tapping into the talent pool available on Moj and then curating a mainstream talent show experience for aspirants via India’s Got Talent. Given the ethos of the show, this collaboration is contextual and nurturing,” said said Sandeep Mehrotra, Advertising Sales Manager, Network Channels, Sony Pictures Networks India.

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