Sunderland students learn from British Vogue magazine fashion expert Alec Maxwell who has worked with Kate Moss, Naomi Campbell and Rihanna


Alec works as Digital Creative Director at the internationally acclaimed magazine, British Vogue, where he is also a renowned videographer and created the digital platform KLOSS FILMS

On Wednesday March 9, Alec will join students from the University of Sunderland for a face-to-face workshop, including how to set up a fashion video shoot.

Alec said, “I always aim to build relationships and connect with students during the workshops as someone who has been on the same journey and is from the north.

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“I want to share my experience of being in the same position as the students and how I persisted to get where I am now.

“I am an open book and happy to answer any questions relating to my creativity and my work. I hope to be able to encourage and reassure students that if they are dedicated and talented they can accomplish anything .”

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Originally from the Wirral, just outside Liverpool, Alec studied and lectured in the North East before moving to London.

British Vogue Magazine’s digital creative director, Alec Maxwell, will work with fashion students from the University of Sunderland.

He added: “I always love going back to the North East and it’s something I do often. I still feel very rooted in the creativity of this region.

The opportunity to learn from Alec’s experiences certainly caught the attention of students in the city.

Eve Howarth, 21, said: “Having been inspired by so many Vogue shoots over the years, I’ll be pretty dazzled. I hope this workshop will launch my career in the industry once I graduate in a few months. »

Katie Jeffries, 22, added: “It’s such an honor to have this visit from Alec. As a Vogue follower myself, I can’t wait to hear about his experience in the industry. “

Fashion students Usmaan Ali, Cheryl Boothroyd, Bethany Lewis-Burrows, Leila Rochester, Katie Jeffries and Rachael Woolfe are eagerly awaiting a visit from Alec Maxwell. Photography David Wood

Naomi Austin, lecturer in fashion, design and promotion at the university, is also delighted with the visit.

She said: “Alec has worked with Rihanna and Naomi Campbell, as well as luxury brands such as Louis Vuitton and Dior. I think this will be a great opportunity for him to reminisce about his university days with our students, as well than giving them tips and tricks to survive in the crazy world of fashion.

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