Toyota Avanza ‘A Theater of Memories’ Campaign – It’s More Than Just a Family Car

Christian and Patrick from Sweetshop are behind a new campaign for Toyota Avanza from Ogilvy Singapore in partnership with Hogarth Worldwide, titled ‘A Theater of Memories’.

The minute-long film presents the Avanza as always ready to play different roles for the many different families – more than just a family car, it’s part of the family.

The films are multigenerational, honest and sincere. The viewer hears the individual thoughts of each member of the family, while the film captures the adaptability of the Avanza to different times. The ad takes the viewer through moments on a road trip like milestones on an emotional and geographic journey. Opening with the wonders of our dreamy little girl, leaving in excitement, joy and love. A space where these formative family memories are made.

“We wanted to bring light and shadow to this film; weave between calm moments and euphoria; throwing old, young and even newborn babies. It was great that the agency and the client saw the film the same way we did. It allowed us to express our creativity and connect actors to the world we created,” said Christian & Patrick, Directors of Sweetshop.

Filming took place over five days in Bangkok and Rayong at various locations.


Advantage :
Customer: Toyota Motor Asia Pacific Pte Ltd
Managing Director: Jaja Ishibashi
Project Manager: Miranda Zhang
Coach: Kenix Loh
Senior Marketing Specialist: Eri Kojima

Agency: Ogilvy Singapore in partnership with Hogarth Worldwide
Group Executive Director: Chelsea Radford
Account Manager: Charmaine Lim
Creative Director: Paul Kemp
Creative Director: Elrid Carvalho
Associate Creative Director: Dana Lim
Executive Producer – Film: Abby Hunt
Movement Leader: Jacinta Loo
Artistic Director: Weilun Chong
Responsible for moving images: Jacinta Loo
Junior Artistic Director: Julia Batrisyia

Production company: Confectionery, Thailand
Directors: Christian McKenzie & Patrick Chen
Cinematographer: Stuart Dryburgh
Managing Director: Laura Geagea
Executive Producer: Penny Woo
Producer: Augustin Fernandes
Executive Producer: Sirichon Pongsaengson
Production Manager: Janjira Supawong
Artistic Director: Pallop Chomthaworn
Offline Editor: Pang Wei Fong
Offline Editor: Ben Hiew

Post production: Heckler, Singapore and Sydney
Executive Producer: Vanessa Thomas
Production Manager: Amy Jarman
Producer: Xin Zheng
Colorist: Paul Harrison, Freefolk London

Audio post-production: KOM (Kay/Oskwarek Music)
Music composer: Anné Kulonen

Sound studio: Grand Central Recording Studios (GCRS), UK
Lead Sound Designer: Tom Pugh
Lead Audio Producer: Molly Butcher

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