Coinciding with Plastic Free July, broadcaster UKTV has invested in plastic-free toiletries company, KinKind, using its investment fund, UKTV Ventures.
The KinKind brand mission is to help UK families eliminate plastic from their bathrooms. The UK-based start-up, founded by Victoria Coe in 2019, makes plastic-free shampoo bars, conditioners, body washes, shaving bars and moisturizers and sells direct to consumers.
£1m airtime for equity from UKTV Ventures; the investment will see KinKind launch its first UKTV ad campaign on September 1 across the broadcaster’s seven linear channels – Dave, W, Gold, Alibi, Drama, Yesterday and Eden.
Victoria Coe, Founder of KinKind, said: “At KinKind, we believe that families can create positive change against plastic pollution and climate change, and our products are a simple, effective and enjoyable way to drastically reduce the use plastics in our bathrooms. Our team are proud to be disrupting the UK toiletries market, and we are excited to take the next step to increase awareness and availability of KinKind and grow the business through the huge new audience connecting to UKTV channels.
Brendan Kilcawley, Head of Commercial UKTV Ventures, added: “We are very pleased to partner with KinKind at this exciting time for their business. At the heart of KinKind is their commitment to providing planet-friendly products, and this aligns perfectly with UKTV’s commitment to sustainability in all areas of the business.